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John to go global with his brand
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By Our Correspondent ©2008 Bollyvista.com |
Whoever said brains and brawns don't go together should think again. John Abraham, who launched his brand of clothings last year in India, now plans to go international with them.
Revealing his apparel expansion plans, John said: "Last year we put out exclusive clothes with my brand name into selected outlets in seven cities. We gradually created an artificial scarcity for brand. It seems to have worked. They’re very aspirational and priced likewise. We targeted them for people between the age of 16 and 24. This year, we’re taking my clothes to the US and the UK. The exclusivity factor remains foremost. Even if someone goes to buy John Abraham apparel in the biggest department store in New York, he or she will have a problem getting it. It is not easy reaching out to me."
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