|
Saawariya merchandise tie-up
|
|
By Our Correspondent ©2007 Bollyvista.com |
SPE Films India and Sanjay Leela Bhansali (SLB) Films, in alliance with the Future Group, will launch a special range of merchandise in over 300 stores across 42 cities in India. Specially created 'Saawariya' merchandise will be available to the customer, across the categories, such as clothing, home, bed, bath and linen and beauty products, along with special promotions revolving around the movie.
Consumers across cities will get to choose from and purchase an exclusive range of cosmetics, caps, badges, wrist bands, coffee mugs and stationery, which includes calendars, 2008 year book, pads, envelopes, postcards, etc.
'Saawariya' audio CDs will be displayed and sold at all cash counters. Promotional 'Saawariya' postcards will be given away free to customers. The talent from the film, Ranbir Kapoor and Sonam Kapoor will add to the excitement, by making appearances at all major outlets from time to time.
|
| http://www.bollyvista.com |
