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Unique Promotion For 'Viruddh'
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By Vickey Lalwani ©2005 Bollyvista.com |
In a unique promotion attempt, A B Corp & Satyajeet Movies' 'Viruddh' has partnered with Star Plus to conduct a nationwide search for an ideal senior couple. 'Viruddh: Talaash Ek Adarsh Jodi Kii' is the name given to this search, which attempts to find a couple who has seen the ups and downs of life together. Five short-listed couples will be featured on a show where Amitabh Bachchan will interview them. Afterwards, the public will be able to vote for their favourite couple.
'Viruddh' is a story about a sixty-plus couple that is forced to search for their faith in human values and society after their only son dies. The film stars Amitabh Bachchan, Sharmila Tagore, Sanjay Dutt and John Abraham. It is slated to release on the 22nd of July.
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