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By Joginder Tuteja Š2005 Bollyvista.com |
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Vivek Oberoi in Kisna |
In the first part of this article, we spoke about the power of the 'promo-maker', the person who actually works as hard (sometimes even harder) as the movie's director and editor. This person has a massive role to play in deciding the fate of the movie. In Part I, we spoke about some of those films that have benefited immensely due to some well-cut smart promos. In this week's concluding article, I will be highlighting some of those films that have either suffered or do not sound too promising due to non-exciting promos and teasers.
One such glaring example that comes to mind when one thinks of recent past is Subhash Ghai's magnum opus 'Kisna' that failed to get even a face saving opening despite a massive publicity campaign. Yes, everyone knew about the period in which the movie was set. Everyone knew about two heroines making their debut. Everyone loved the songs on air. Everyone realized that it could well be a make or break venture for Vivek Oberoi (and for this matter, even Ghai!). Still, not many really bothered to visit the theatre screening of 'Kisna'. Why? The answer is very clear. Though the theatrical trailers were well made, the TV promos were a damp squib. Trouble was brewing in multiple formats. One - the length of the promo was extremely short. Two - the filmmaker was content with showcasing the heroine's dancing and rope swinging talent. Three - the lead hero uttering a dialogue or enacting a scene was completely missing. Four - there were not enough talkie promos to give audience an idea of what the movie was about! Result -a dismal show at the box office. Not that the movie in itself was any great shake, but the promos could have managed to be successful in one area - the all important opening weekend collections - that is so vital in today's times. |
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