|
By Tushar Joshi Š2002 Bollyvista.com |
Big banners, huge hoardings, loads of money lavishly spent on publicity, and a starcast that even outshines the real stars, yet the movie bombs, why? Wish the answer was that simple. Every producer, director, distributor would like to sneak in the minds of the audience and learn what is it that he wants to see. Will he lap up a comedy, a drama, or a sizzling sensuous thriller? The audience is the god, and each friday this god decides the future of many wannabe actors and directors.
Every time a huge banner like Mukta arts, Yash Chopra, Yash Johar, or the father of the family Rajshris announce a project, there is a rush in the press as well as the distributors to go all out and welcome it with open arms. But the audience has something different in mind. Yaadein though was a huge hit abroad, failed to create any fond memories at home, inspite of the presence of super stars like Hrithik and Kareena. There are numerous such films, which inspired a lot of joy and excitement in the industry but fizzed away without any fire. This year we had biggies like 'Pitaah' (the first release of the year bombed!), 'Koi Mere Dil Se Pooche' (Esha Deol's much forgettable debutant movie), 'Maa Tuhje Salaam' (distributors ladlaa Sunny fails to recreate the magic of Gadar), 'Haan Maine Bhi Pyaar Kiya' (the film with the real life lovers Abhishek and Karisma) all sank down without leaving a trace. They were touted to be winners, with all the dazzle and the hoop-la surrounding them in the pre-release phase. Yet, the movies dumped their distributors with depression and anxiety. Why did they all fail inspite of the hype surrounding them ? The simple answer to this not so complex question is that, they were all bad films. All of them had a weak script, not enough novelty to offer, and they tried to fool the audience by offering the same food in a new shiny plate. Sadly, today's audience is not that vulnerable and naive to giving in so easily into such alluring offers.
Surprisingly what worked wonders at the box office since the start of this year are low-medium budget movies, with no big banner hoardings and a starcast that doesn't have much to boast about. 'Style', 'Yeh Dil Ashiquana', and 'Raaz' have all done much better business as compared to the biggies and proved that it's the story, the novelty and the freshness that counts and not the stars.
|
SEARCH
