Shahid Kapoor is Selective on Brand Endorsements

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Article Updated 11 September, 2008 04:36:59 PM IST

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Shahid Kapoor is Selective on Brand Endorsements

Shahid Kapoor

Few stars practice what they preach. As a source revealed, "Stars rarely use the brands they so passionately promote. What concerns them is only the money. The only star who chooses to be an exception is Shahid Kapoor.

Corporations queue outside his home hoping to strike a deal with him to endorse their brands. However, Shahid is very selective and wants to sign only the brands that he believes in. The actor understands that his fans have a certain image of him and he has a certain responsibility towards them and does not want to disappoint them by signing each and every brand."

In addition, he would prefer to avoid brand clutter. In this way, even the selective brands he endorses will benefit the brand itself. He strongly believes in endorsing only those brands that match his image and that will benefit his fans. Shahid has no problem waiting for the right product rather than needlessly jumping onto the endorsement bandwagon.