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By Our Correspondent Š2008 Bollyvista.com |
No, Rajshri is not remaking any of their old films. Instead, they are planning to adopt one of their tricks that worked big time, but with some changes. Many years back they had released 'Hum Aapke Hain Kaun' with one print at Mumbai's Liberty Cinema and gradually increased the cinemas with each passing week.
In today's times, when single screens are wanting for audience and multiplexes are ruling the roost, Rajshri has a new strategy for their next venture. They are planning to release 'Ek Vivah Aisa Bhi' in single screens only all over India, rather than in multiplexes. Let us see how it works for them this time. |
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