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Article Updated 08 September, 2008 09:18:59 PM IST
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Rajshri to Try Old Formula
By Our Correspondent ©2008 Bollyvista.com

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Ek Vivah Aisa Bhi
Ek Vivah Aisa Bhi
No, they are not remaking any of their old films again instead they are planning to adopt one of their tricks that worked big time but this time with some changes.

Many years back they had released 'Hum Aapke Hain Kaun' with one print at Mumbai’s Liberty cinema and gradually increased it with each passing week all over. In today’s times when single screens are wanting for audience with multiplexes ruling the roost, Rajshri’s have new strategy for their next. They are planning to release 'Ek Vivah Aisa Bhi' only in single screens all over India and not in multiplexes.

Let's see how it works for them this time.

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