Mahindra and Mahindra Enters Showbi

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Article Updated 23 April, 2008 08:57:52 PM IST

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Mahindra and Mahindra Enters Showbi

By Our Correspondent ©2008 Bollyvista.com

Sunil Shetty

Mahindra and Mahindra's first acquisition is Sunil Shetty's Mumbai Chakachak

Mahindra and Mahindra, India's automobile company that is famous for tractors and the brand of cars like Scorpio and Bolero is entering Bollywood in a big way. To start their new outfit they have appointed Vikramjit Roy to head their entertainment section.

Roy was formerly head of Sony Pictures, India. M&M will be making films as well as acquiring other producers' films for distribution. Their first acquisition is Sunil Shetty's Mumbai Chakachak, which will be releasing worldwide.

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