|
By Our Correspondent Š2007 Bollyvista.com |
|
|
Abhishek Bachchan |
Idea Cellular, the mobile service provider owned by the Aditya Birla Group, has appointed Abhishek Bachchan as its new brand ambassador. The deal between the two is highest ever to take place in recent times with Bachchan laughing all the way to bank with 30 Crores, it is learnt. Bachchan will allot nine days a year to Idea for three years to shoot the commercials. He will be part of the company's television and print media campaigns.
Meanwhile, Shah Rukh Khan and A.R. Rahman are brand ambassadors for Airtel, Kajol for Tata Indicom and Priyanka Chopra for Spice Mobile, the other mobile service providers in India.
With this endorsement, Bachchan has one more addition to his variety of products like Motorola, American Express, Omega, Ford, BIG 92.7 FM and LG. |
SEARCH
