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By Our Correspondent ©2004 Bollyvista.com |
For the first time, UTV has undertaken massive outdoor publicity for the film even beyond the Mumbai city, which is not done traditionally. While Swades is being hailed by all sections of the Indian media, the overseas media has not fallen short in extolling this emotional and thought-provoking film. Reviews by the media in the UK and US are glowing, and where most mainstream Bollywood feature films get released only through four chains in the UK (Odeon, Cine UK, UCI and Vue), UTV’s Overseas Distribution department took the film to five chains including National Amusement. It has been released across 35 sites through 56 prints.
As the days go by, the positive words pouring in for this unconventionally astounding film are only on the rise. |
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