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By Our Correspondent ©2004 Bollyvista.com |
In super star Shah Rukh Khan’s words, ‘Swades’ is a wakeup call to the desi abroad, to realize that it’s payback time to the country that nurtured them. “It’s a very contemporary film about an NRI in quest of his roots. It’s a film that needed to be made,” he adds. Shah Rukh’s voice appears to have reached a large section of the audience and media that is lapping up the celebrated director Ashutosh Gowariker’s recently released ‘Swades’.
The New York based NRI Aseem Chhabra, a special correspondent with India Abroad, writes, “Swades is a movie, a piece of entertainment, an artistically made commercial venture. It is handsomely shot with heartfelt performances and charming songs in the tradition of Gowariker’s last project….” Being an NRI, he identified with the film and added, “Swades spoke to me!”
Swades was distributed in the Mumbai circuit by the film’s co-producer, UTV. The distribution team actually visits all theatres across the circuit to personally select the ones befitting the film’s stature and ensuring to the greatest extent that no two theatres were close to each other. Top critics from mainstream publications have heaped encomiums unlimited on the mega opus, making it the most acclaimed film of 2004. |
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