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By Abid Š2008 Bollyvista.com |
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Credits
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| Producer/s: |
Sunil Shetty |
| Director: |
Saurabh Kadra |
| Music: |
Chirantan Bhatt |
| Lyrics: |
Sarim Momim, Shabbir Ahmed, Shakeel Azmi, Hamza Farooqui, Junaid Wasi and Amar Valentine |
| Vocals: |
Earl, Joy, Mahalaxmi Aiyer, Mohit Chauhan, Neisha, Paarthiv, Rishi, Shaan, Sunidhi Chauhan and Suzan |
| Label: |
T-Series |
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EMI is Popcorn Entertainment's next venture after MISSION ISTAANBUL which despite the presence of lucky music director, Pritam failed at the ticket window, although Pritam's earlier album BHAGAM BHAAG (also from Popcorn Entertainment) had commercial, potboiler music which was definitely a hit venture for all concerned. This time the makers have gone in for a change and it's a comparatively new composer Chirantan Bhatt, along with a host of lyricists who have been assigned the task of delivering the goods. So, what can one expect in terms of music in a subject like EMI? The film, EMI ( Easy Monthly Installment) is a bittersweet satire that looks at modern day India in a mirthfully subjective way. It's an engaging pick on, the easy to get but taxing to hold, the ever changing credit economy. So, here we go!
The album opens with 'Chori Chori', a dance track that can be classified as an item number, specially as it features the hot and sultry Malaika Arora Khan and the macho actor, Arjun Rampal. The number is as classy as Malaika herself, the Middle Eastern flavour to the beats imparted by the composer, Chirantan Bhatt gives it that oomph and sensual feel. It's the kind of beats usually used in Belly dancing and who better than Malalika to carry it off on screen. Although, this is an oft repeated trick by composers, ever since 'Mahiya' (Awarapan) and 'O Rama' (Jab We Met) became popular. The lyrics by Shakeel Azmi too are routine, heard in most item numbers However, what must be commended is the fact that the composer surely knows his job and the music arrangements are in sync with the flow of the beats and rhythm.
'Chori Chori- Remix'is by Tarun Shahani and Vinayak Manohar. The lazy, Middle Eastern beats are heightened and as a result the tempo generated is fast and quick, and in a way spoils the beauty of the original. |
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